Breaking the taboo

Who wants to talk about toilets? We do.


Right now:

An estimated 2.5 billion people do not have access to a clean and safe toilet, of which 1 billion still have to defecate in the open, putting everyone’s health at risk.

Globally, one child dies of diarrhoea every two minutes, yet many of these deaths could be prevented if every child had access to improved sanitation.

443 million school days are lost every year due to a lack of access to safe water, sanitation and hygiene. And girls are missing out on an education because their schools lack clean, safe toilets.

And what's more, of the UN’s eight Millennium Development Goals to be realised by 2015, sanitation is one of the most off target. Why? Maybe because although we're lucky enough to use toilets, we're not talking about them. It's time to break the silence and get us all focused on making clean, safe toilets a reality for all.


Raising awareness: World Toilet Day is on 19 November. Put it in your diary. It's when we can all celebrate the importance of toilets in our lives and acknowledge the fact that many people are currently living without access to proper sanitation. The day has even been officially sanctioned by the UN.

Creating local businesses: at the Domestos Toilet Academy entrepreneurs can get the training they need to supply, install and maintain toilets in their local communities. At the same time, communities are educated about the benefits of having and using clean and safe toilets. It's a long-term solution that brings sanitation to the area, and stimulates the local economy. We have four Academies set up in India and there are more planned.